How do we attract young men to join our Knights of Columbus chapter?
📍 Where to Reach Younger Men
Go Digital
Instagram
TikTok
YouTube Shorts
Show Up in Person
- Gyms & rec leagues
- Church groups
- College campuses
Personal Invites
- Bring-a-buddy events
- Friend-of-a-friend outreach
💬 What Message Works
- Brotherhood: Real friendships and connection
- Purpose: Make a difference
- Action: Show what we DO
- Identity: Be part of something meaningful
🚫 What NOT to Lead With
- Meetings and structure
- Tradition without context
- Formal, corporate language
✅ What TO Say Instead
- "Find your crew."
- "Be part of something bigger."
- "Come check it out—no pressure."
- "Good food. Good guys. Doing good."
🎥 Content That Works
- Short “what we did this week” videos
- Behind-the-scenes moments
- Member spotlights
- Action photos (not posed)
We are not recruiting members.
We are inviting men into a lifestyle of
Brotherhood • Purpose • Action